Part Of Brain Involving Behavior Change Triggered By Anti-Smoking Ads With Strong Arguments

Researchers from the Perelman School of Medicine at the University of Pennsylvania have shown that an area of the brain that initiates behavioral changes had greater activation in smokers who watched anti-smoking ads with strong arguments versus those with weaker ones, and irrespective of flashy elements, like bright and rapidly changing scenes, loud sounds and unexpected scenario twists... via Health News from Medical News Today Read More Here..

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