Dartmouth Researchers Find That Fast Food Advertising to Children Does Not Comply With Self-Imposed Guidelines

Dartmouth researchers have found that fast food TV commercials aimed at children 2-11 years old did not comply with self-imposed guidelines organized through the Better Business Bureau (BBB) during a one-year study period. The researchers published their findings with iPLOS ONE/i. "Fast food chains did not live up to their pledges to use fair and honest advertising to children," said principal investigator Jim Sargent, MD, co-director Cancer Control Program ...

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