A new study has revealed that rather than make people wary of purchasing them, drug ads that warn of serious side effects improves the customers' opinions and leads to increased sales, especially when there is a delay between seeing the ad and deciding to buy the product. "Messages that warn consumers about potentially harmful side effects - presumably with the intent to nudge them to act more cautiously - can ironically backfire," says psychological scientist Ziv ...Saturday, 28 September 2013
Ads That Warn of Drugs' Side Effects may Help Increase Its Sales
A new study has revealed that rather than make people wary of purchasing them, drug ads that warn of serious side effects improves the customers' opinions and leads to increased sales, especially when there is a delay between seeing the ad and deciding to buy the product. "Messages that warn consumers about potentially harmful side effects - presumably with the intent to nudge them to act more cautiously - can ironically backfire," says psychological scientist Ziv ...
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