News Fresh Today: People's Perceptions of Drug Cost Affects How Much They Benefit from the Drug, Even If They Receive Placebo

Thursday, 29 January 2015

People's Perceptions of Drug Cost Affects How Much They Benefit from the Drug, Even If They Receive Placebo

People's perceptions of the cost of a drug may affect how much they benefit from the drug, even when they are receiving only a placebo, according to a new study of people with Parkinson's disease by researchers at the University of Cincinnati in Ohio. Study author Alberto J. Espay said, "Patients' expectations play an important role in the effectiveness of their treatments, and the placebo effect has been well documented, especially in people with Parkinson's disease. ...