Thursday, 18 December 2014

GE to launch breakdancing documentary for streaming devices


The logo of US conglomerate General Electric is pictured at the company's site in Belfort By Jennifer Saba (Reuters) - U.S. industrial conglomerate General Electric Co plans to release its first feature film through video streaming devices like Roku and Apple TV in a marketing effort that raises the bar for sponsored content. "Shake the Dust" is a documentary about breakdancing and how the movement has united people across the world. Executive-produced by the rap star Nas, it will make its debut on December 24 through a partnership with the music video platform Vevo. ...








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