The popularity of tablets and video games will not change the fact that children love Lego, the company's chief executive has stressed in an interview. Joergen Vig Knudstorp said he believed that the plastic, multi-coloured bricks -- whose name is an abbreviation of the Danish words "leg godt", meaning "play well" -- would be around for "centuries". The company hit trouble a decade ago but is now the world's biggest maker of toys by sales, more than ...Sunday 30 November 2014
CEO Says Lego Bricks Here to Stay
The popularity of tablets and video games will not change the fact that children love Lego, the company's chief executive has stressed in an interview. Joergen Vig Knudstorp said he believed that the plastic, multi-coloured bricks -- whose name is an abbreviation of the Danish words "leg godt", meaning "play well" -- would be around for "centuries". The company hit trouble a decade ago but is now the world's biggest maker of toys by sales, more than ...
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