That's the question designer Clif Dickens wanted to answer when he started Honest Slogans. He came up with the idea — to pair logos with tongue-in-cheek taglines — after he'd been asked this question one too many times:

That's the question designer Clif Dickens wanted to answer when he started Honest Slogans . He came up with the idea — to pair logos with tongue-in-cheek taglines — after he'd been asked this question one too many times: