Guilt may be an effective motivator in some scenarios, but it could actually backfire when it comes to achieving weight-loss goals, according to a new study. Researchers from the University of Canterbury found that people who associate guilt with eating chocolate cake are more likely to have less control over their eating, and are less likely to maintain their weight over a year-and-a-half time span. Medical Daily reported that the study, published in the journal Appetite, involved asking about 300 adults, with ages ranging from 18 to 86, about whether they associated chocolate cake with guilt or celebration.
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