US researchers have found that feeling guilty about something can heighten the pleasure of that activity. This includes acts such as slyly munching on a chocolate slab or a mound of chips when one is on a diet. A team led by Kelly Goldsmith, at Northwestern University, conducted research to buttress just such a finding. Goldsmith recalls saying: "Gosh, why does everything just taste better when you're on a diet?" "That got me and my advisor ...Monday, 26 November 2012
Researchers Confirm Guilt Heightens Pleasure
US researchers have found that feeling guilty about something can heighten the pleasure of that activity. This includes acts such as slyly munching on a chocolate slab or a mound of chips when one is on a diet. A team led by Kelly Goldsmith, at Northwestern University, conducted research to buttress just such a finding. Goldsmith recalls saying: "Gosh, why does everything just taste better when you're on a diet?" "That got me and my advisor ...
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