Drugmaker GSK chases volume over profit in Africa

LONDON (Reuters) - Can you mix corporate do-gooding and hard-nosed business? GlaxoSmithKline thinks so. The British drugs giant is having some early success with a novel "hybrid" approach in Africa that is focused on improving drug access by cutting prices for a continent with 24 percent of the world's health problems and just 1 percent of the budget. Its goal is to increase volumes fivefold in five years. ... via Health News Headlines - Yahoo! News Read More Here..

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