Death Fear may Curb Texting and Driving Behaviour Among Youth

While most drivers believe that it can be dangerous to text while driving, some others claim that they can still do it safely. Now Washington State University researchers say that drivers can be discouraged from the practice with public service announcements that evoke their fear of death in graphic terms. Looking to curb what former U.S. Transportation Secretary Ray LaHood called "a national epidemic," WSU marketing professors Ioannis Kareklas and ...

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